Nexora Social, brand identity concept v2, October 2026
In frame.
Everything Nexora makes lands in a frame: a post, a feed, a story, a film, a shopfront. This identity is built from those frames, and from the care that decides what goes inside them.
01
The idea
"Every touchpoint is intentional." That's Nexora's own line, and it's the brief.
Today a brand lives in frames: a 1:1 post, a 4:5 feed image, a 3:4 profile-grid preview, a 9:16 story, a 16:9 film. Nexora's own portfolio is delivered that way, as 9:16 identity sheets and 3×3 feeds. So the identity is a frame kit. Images always sit in true publishing ratios. Corner marks show that the crop was decided, not left to chance. And Beirut's triple-arched window, the city's own three-up grid, appears twice and no more.
-
The ratios
Structure. Every image sits in a real publishing format and carries a small ratio tag.
-
Corner marks
Intention. They frame images, focus and hover, never text.
-
The triple frame
Scarcity. Used twice: the hero photograph and the closing call to action.
Ideas we set aside
- Signal and noise. Broadcast bars and tuning dials. Too close to concept v1, and the default "digital" picture.
- Growth as stacking. Layers and upward steps. It describes every agency in the category, not Nexora.
- Beirut light alone. Sun through shutters. Beautiful, but it doesn't say what Nexora does. It stays on as photographic material.
02
Logo
The wordmark doesn't change: a violet "ne" ligature joined to "xora" in ink, traced exactly from Nexora's file. What changes is how it sits in a frame.
Clear space equals the height of the "e" on every side. Minimum width 96px on screen, 24mm in print.
- On Mist
On Aubergine, white "xora"- On Violet field, all white
- On a calm area of a photograph
The mark in its frames
The "ne" alone is the avatar, the favicon and the story end card. It always sits centred, with the frame's corner marks around it.
32px
9:16
Please don't
- Recolour the "ne"
- Stretch or squeeze it
- Set it on a busy part of a photo
- Put corner marks on the logo itself
03
Colour
Violet and ink come from the logo file. Around them: the cool gray of a screen at rest, a deep aubergine instead of black, and one bright sun for the things that need a glance. Select a swatch to copy its hex.
04
Type
One superfamily, two widths. Tall, narrow display type is how story headlines are set: it stacks inside a 9:16 frame and leaves room for the picture.
Sofia Sans Extra Condensed
Display and headings, 800. Leading 0.86 to 0.9. By Botio Nikoltchev, Lettersoup.
Shaping brands people remember.
Sofia Sans
Body and interface, 400 and 700, tabular figures for ratios and facts.
We understand your business, objectives, audience, and project requirements to establish a clear creative direction. 1:1 4:5 9:16 16:9 100+ 300+
نيكسورا
نصنع علامات تجارية يتذكرها الناس
To verify Changa for Arabic headlines on GCC work. The transliteration and the sample line ("We make brands people remember") need a native copywriter's check.
- Display
- Let's shape what's next.
- clamp(3.75rem, 9vw, 9.5rem), 800
- H2
- Six capabilities. One unified system.
- clamp(2.75rem, 6vw, 5.5rem), 800
- H3
- Concept development
- 1.625rem, 800
- Lede
- Partner with Nexora to build a clear brand direction.
- 1.3rem, 400
- Body
- Through research, audience insights, content direction, and communication planning.
- 1.0625rem, 400
- Tag
- 4:5
- 0.75rem, 700, tabular
05
The frame kit
Six formats cover almost everything Nexora publishes. On the site, images only ever take one of these shapes.
- 1:1Post, avatar, quote
- 4:5Feed image, service tile
- 3:4Profile-grid preview
- 9:16Story, reel, identity sheet
- 16:9Film, hero
- 21:9Banner, process band
Corner marks
- Four L-shaped marks, 16px long and 1.5px thick, set 8px outside the image.
- Guide gray at rest; Violet ink or Sun when something has focus.
- They frame images, tiles and focus states. Never text, never the logo.
Ratio tags
- Sun with ink text, top-left of the image, 10px in.
- The real ratio of the frame, nothing else: no captions in tags.
- At most one tag per image, and only where the format matters.
The triple frame
- Three frames side by side, like the profile grid and Beirut's triple-arched window.
- Used twice on the site: the hero photograph and the closing call to action.
- A third use makes it wallpaper. Don't.
06
Photography
Levantine daylight, real places and real objects, framed with intention. Hard sun and the shadows of windows do the styling. No people we'd be inventing, and no phones held up to the camera.
Base prompt
Real photograph, natural Levantine daylight, hard clean sun and soft bounce, Fuji Pro 400H look, fine film grain, true colours, airy but not overexposed, verticals corrected, composed with intention and generous negative space. No people, no text, no signs, no logos, no watermark. Not a render; no HDR, no oversaturation, no lens flare, no teal-orange grading.
Always, never
- Always decide the crop first and leave the space the words need.
- Always one film stock: every photo goes through the same grain pass.
- Never phone mock-ups, floating hearts or notification badges.
- Never invented "team" portraits. Real people come from real shoots.
07
Elements and texture
Paper mat-boards, the frames a printer cuts to present work, photographed on a lightbox. They float, slowly, in the margins of light sections. Dark sections sit on an aubergine paper texture.
Aubergine paper
A macro of matte paper, made seamless and levelled to #2A0F45. Tiled at 512px behind the work section, the menu and the cover.
08
Icons
Framed pictograms: one thin ink drawing inside four corner marks, so every icon is itself a small, composed frame. Drawn as one sheet for a single weight, traced to SVG and coloured in CSS.
Ink on light grounds, white on Aubergine, Violet ink when active. 44px minimum; never below 24px.
09
Motion
Motion behaves like a camera operator: it frames, crops and cuts. One orchestrated moment (the loader stepping through the formats), one explanatory interaction (the story player), and crop reveals that happen once.
| Token | Curve | Used for |
|---|---|---|
| ease-out | cubic-bezier(0.23, 1, 0.32, 1) | Reveals, marks, press feedback |
| ease-in-out | cubic-bezier(0.77, 0, 0.175, 1) | The loader's frame changing ratio |
| ease-drawer | cubic-bezier(0.32, 0.72, 0, 1) | Menu, cookie card |
| Durations | 160ms press, 250ms hover, 550ms marks, 1.2s crops | Never longer for things people use often |
With reduced motion: no loader, no smooth scroll, no parallax, no auto-advance. Content fades in and nothing travels.
10
Voice and tone
Clear, direct and specific, with warmth. Write the way Nexora's best lines already read.
Built for brands that grow with direction, not noise.
We're passionate about elevating your brand to the next level!
Book a free 30-minute call
Let's unlock your potential
100+ clients across Lebanon and the GCC
Trusted by brands worldwide
We prepare production-ready assets and deliver every file with precision.
Seamless, cutting-edge, end-to-end solutions.
Sentence case everywhere. Calls to action say what happens. Numbers are Nexora's own, or they aren't written.
11
Applications
Templates built in HTML with the real logo and type. Names and handles marked "Your name" are template placeholders.
Working with Nexora transformed how we present ourselves to the world.
Rama Kanj, The Valens Clinic
1:1
Photography and videography
Product shoots in hard Beirut light.
4:5
New work: Rustic & Rare
See the identity
9:16Your name
Role, Nexora Social
+961 76 989 581
info@nexora-social.com
@nexora__social
Business card 85 × 55mm. Front: Aubergine with the white logo, centred. Back: white, Sofia Sans, the mark bottom right. Template